About Us

We are an eponymous home-grown label started by our founder Priyal Prakash, a NIFT Delhi graduate, in 2011. 

Within the first few years of retail, we were able to establish ourselves as a brand true to its aesthetic that centers around minimalism and geometry. We do not hesitate in going bold, experimenting with embroidery and playing with off-beat colours. We can vouch that our craftsmanship is at par with the best. Over the years, we have earned a host of patrons and loyal clients in India and abroad, who come back to us for our aesthetics, quality and customer service. 
 

We have worked hard to establish a culture of equality, respect and camaraderie at our design house. We take pride in being a small close-knit team that works under one roof like a family and enjoys processing the outfits from start to finish, while always pursuing both personal and professional growth. 

We believe in sustainable fashion, and use constant checks and measures to reduce our carbon-footprint. We only work with Indian fabrics to do our bit for Indian weavers and textile sector. Our made-to-order format has enabled us to not discard a single outfit as waste in more than a decade of our existence. In 2014, we made our first multicoloured chevron lehengas, as an exercise to manage fabric left-overs, and they went on to becoming one of the most sought after lehenga trends in Indian fashion in the years to follow. 

On a daily basis, our aim is enjoy working in the small haven that we have built ourselves, while continuing our endeavours to stay true to our aesthetics and craft and focusing on meeting the demands of our intelligent clients who are more aware of fashion, quality and ethics than ever before.